Atari is celebrating its 50th anniversary with new running shoes. The gaming company announced on Thursday that it has partnered with eco-friendly shoe maker Cariuma. The collection will feature five designs on top of two of Cariuma’s most popular sneaker styles: the Chuck Taylor-Esque OCA Low and the Vans-like Catiba Pro.
The Catiba Pro retails for $98 and will come in black and white, while the $89 OCA Lows will come in red and black and white. Both sneakers have the Atari logo, but the two styles will be distinguishable as the Lows have the words “Game On” while the Pro has the pixelated Cariuma logo. The sneakers are made from sustainable materials, including GOTS-certified organic cotton, natural rubber, and recycled plastics. Each pair purchased will plant two trees in the Amazon rainforest. This is far from the first time that video games and fashion have been mixed in one place. Playstation has released branded shoes through Nike and Adidas. Some time ago there was even a hat with an Atari speaker. The Atari x Cariuma collection of sneakers is available online at Cariuma.com.